Val Gal

If  the quality of my artwork is established how do I defend myself and the fruit of my labor?  Artists create luxury goods.  These are goods that are to be marketed for exceptional places.  So they have exceptional demands on things like living arrangements.  They need large enough spaces or comfortable enough spaces to practice there are at all. For example in simple places, art for art’s sake is frowned upon and so is any artist who is just an artist.  Creating art which is just beautiful and does not help the day to day living is frowned upon. Artists in poor communities like myself are expected to find extra means to physically defend themselves.  For example I lived in a troubled, inner city neighborhood so that I could be close to the many cultural activities of downtown Montreal.  My house was poor and for most of the time there was a relatively adequate system of defense.  But the minute the presence of affluent competitors...

Always remember that people buy benefits, not features. People do not buy shampoo; people buy great- looking or clean or manageable hair. People do not buy cars; people buy speed, status, style, economy, performance, and power. Mothers of young kids do not buy cereal; they buy nutrition, though many will buy anything that they can get their kids to eat.  Quote from Guerrila Marketing

The book I am reading says to practice making a creative  marketing strategy by using other products. this one is an online newspaper ad.  here goes: The purpose of Clearosil Perfecto wash advertising is to show that the user of this soap will have clear skin no matter what kind of food she eats.  So she can go out with all sorts of great looking people and eat fabulous junk food. This will be accomplished by first of all using very beautiful model in attractive surroundings and making it look very easy and practical to just use the soap and get rid of all potential problems.  The product's convenient aspect is enhanced by a very modern looking funky dispenser that gives the soap with very little effort. The ad will be humorous and the models will maintain her good looks no matter what even if an accident happens: like her hat is taken off by the fan. Tell me how I rate by sending your score from one to ten to kfabian.kathynotes@gmail.com.