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V38 The Marketing Plan by Jay Conrad Levinson

So far this is what I have come up with:

Art Fabian Company

Marketing Plan



07/05/2016

1.    The Purpose of the marketing plan

the physical action you want your prospect to take, such as clicking to a Web Site, visiting your store, clipping a coupon, calling a toll-free number, looking for your product when shopping, taking a test drive, asking the doctor about your product .

2.    How we will achieve this plan (competitive advantage and benefits)

3.    Your target market—or markets.

·   colllectors that use art as status symbols
·    Millionaires who enjoy having their ideas artistically presented.
·    Those who believe connecting  with millionaires will give them financial/social
advantages
·    Collectors who want their art to display  their connectedness to the wealthy

4.    The marketing weapons you'll use.
selling and exhibiting on social networking sites.and blog sites
Word of mouth 
Content Marketing

5.    Your niche and your position and what you stand for.

6.    The identity of your business.

7.    Your budget,

[Your budget should be expressed as a percentage of your projected gross revenues.In 2006, the average U.S. business invested 4 percent of gross revenues.


Example

The purpose of Freedom Press marketing is to motivate people to order the book online or by mail so as to sell the maximum number of books at the lowest possible selling cost per book. This will be accomplished by positioning the books as being so valuable to freelancers that they are guaranteed to be worth more to the reader than their selling price. The target market will be people who are or plan to be engaged in freelance earning activities. 

Next, the paragraph might say: 

The marketing tools we plan to use include classified advertising in magazines, newspapers, and online; direct mail; sales at seminars; publicity in newspapers and on radio and television; direct sales calls to bookstores; mall-order display ads m magazines; weekly postings on online bulletin boards oriented to freelancers; e mailings to known freelancers and a Web site linked to many others that serve freelancers. The Niche that Freedom Press occupies is a business that provides valuable informatlon for freelancers. Our identity will be one of expertise, readability, and quick response to customer requests. Thirty percent of sales will be allocated to marketing.


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