Val Gal

Always remember that people buy benefits, not features. People do not buy shampoo; people buy great- looking or clean or manageable hair. People do not buy cars; people buy speed, status, style, economy, performance, and power. Mothers of young kids do not buy cereal; they buy nutrition, though many will buy anything that they can get their kids to eat.  Quote from Guerrila Marketing

If you think that there's a simple formula for establishing such a strategy, you're absolutely right. Here m the simplest terms possible, is a typical three-sentence guerrilla creative strategy covermg the purpose of the creative message, the benefits to be stressed to accomplish the purpose, and the personality of the brand. The purpose of Kid-a-Llcious breakfast cereal marketing will be to convmce our target audience— mothers of children twelve years of age and younger that Kid-a-Liclous breakfast cereal is the most nutritious and healthful boxed cereal on the market. This will be accomplished by listmg the vitamins and minerals m each serving of the cereal. The mood and tone of the advertismg will be upbeat, natural, honest, and warm _ 

                I might have an organization that will sponsor my work.  I have been told to contact a firm for a price list and schedule.  The first thing I thought of was a law firm to take care of all the paper work that is needed to start a business.  I have found that the circle of people around me have an averse reaction to this.  One comment was that a team of lawyers to start a company is for multi-million dollar firms. I have yet to sell anything.  So I have been going through my contact list to see what I can do by myself before I get to a law firm that specializes in paperwork for beginning companies.  here is the letter I drafted to start with. Good day, My name is Kathy Vivian Fabian. I am a self-employed artist with my own art studio and marketing firm. It is called Art Fabian Company. I am very much interested in the very good work that you do. ...

2016-06-23 Hello Helene, I hope that you are having a good day. I have been working on the idea to draft a letter to the lawyer  asking him for a schedule for the things that would be done as well as a price estimate. As we discussed, I already told my brother I would be searching for a lawyer to deal with my own company. For this reason I thought this would be a good subject to create a letter asking for the money from the family estate. I spoke to my doctor just now and I was surprised by his negative reaction to the idea.  He said that a lawyer to establish a new firm like mine is not appropriate. For this situation a lawyer is for millionaires. Whether I agree with him or not, I am impressed by the strength of his negative reaction.   So I said to myself, okay perhaps it is too expensive a proposition.  Perhaps I could start by seeing what information I could get free of charge. After all, I have no buyers yet.  I will contact two organ...