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vg42. sample creative strategy for marketing: On Cereal

If you think that there's a simple formula for establishing such a
strategy, you're absolutely right. Here m the simplest terms possible, is a
typical three-sentence guerrilla creative strategy covermg the purpose of
the creative message, the benefits to be stressed to accomplish the
purpose, and the personality of the brand.

The purpose of Kid-a-Llcious breakfast cereal
marketing will be to convmce our target audience—
mothers of children twelve years of age and younger
that Kid-a-Liclous breakfast cereal is the most
nutritious and healthful boxed cereal on the market.
This will be accomplished by listmg the vitamins and
minerals m each serving of the cereal. The mood and
tone of the advertismg will be upbeat, natural, honest,
and warm _ 

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