If you think that there's a simple formula for
establishing such a
strategy, you're absolutely right. Here m the
simplest terms possible, is a
typical three-sentence guerrilla creative
strategy covermg the purpose of
the creative message, the benefits to be
stressed to accomplish the
purpose, and the personality of the brand.
The purpose of Kid-a-Llcious breakfast cereal
marketing will be to convmce our target
audience—
mothers of children twelve years of age and
younger
that Kid-a-Liclous breakfast cereal is the
most
nutritious and healthful boxed cereal on the
market.
This will be accomplished by listmg the
vitamins and
minerals m each serving of the cereal. The
mood and
tone of the advertismg will be upbeat, natural,
honest,
and warm _
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